How to gain free publicity for your business.

Are you wondering how to gain some free publicity for your business? Do you want to be mentioned on local radio and featured in the local newspapers for free? Do you want to publicise your business profile?

Of course you do and if you can do it for next to nothing in terms of financial cost, then all the better.

How do you achieve free publicity (online and offline) for your business?  You enter business award competitions. It is as simple as that.  I have to admit that I am starting to feel like a bridesmaid and never a bride as I have reached the finalist stage many times now in various competitions with my online store business Garrendenny Lane and have yet to grasp a trophy.  However, reaching the finals is still going to get you and your business plenty of mentions in the local press and on local radio.

I recently entered the South East Women in Business Awards with the local enterprise board.  It was free to enter and the total cost for the event was €35 for the conference.  In addition to hearing good speeches, the conference also offered excellent networking opportunities.  I was pleasantly surprised at the level of free publicity I received locally after reaching the finals – from being featured in the two local newspapers to being mentioned numerous times on local radio to mentions on twitter, facebook and the enterprise board websites.

Winning a competition such as this would result in even more coverage with mentions in newspapers and radio stations across the south east.  It is extremely effective advertising and marketing of your company and brand and not only is it free advertising, but it is editorial so will be trusted even more by readers and listeners.

No matter where you are in the world, contact your local enterprise boards and your local chambers of commerce. If your business is trading online, look out for competitions such as web awards (for example, the Irish Web Awards will be coming up shortly) and social media awards.

And of course, you can mention it on your own social media platforms such as your blog, your facebook page, your Linked in page and twitter.  Share the news that you and your business are worthy of awards.

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About Lorna

I'm a copywriter and social media consultant at, I teach social media online at and my personal blog Irish Farmerette recounts stories about life on a dairy farm in rural Ireland.

7 responses to “How to gain free publicity for your business.”

  1. Aine Casey says :

    Great information – thanks for sharing Lorna.

  2. Lorna - Garrendenny Lane says :

    Thanks Aine, do let us know how you get on re publicity when you next enter an awards or competition 🙂 Lorna

  3. Geraldine Moloney says :

    Sounds interesting, I guess the networking in itself could be interesting. Good luck with your future ventures Lorna.

    • Lorna says :

      Thanks Geraldine, yes the networking at these events can be great and I even met a journalist too who is going to feature my blogging in an upcoming article (forgot to mention that in the blog post!) so lots of benefits 🙂

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