What does your colour choice say about your brand?
Understanding colour meanings (both positive and negative), and how they relate to your target audience (age, class, gender) will help you create a stronger brand.
In anticipation of our official launch of Write on Track next month, we have been working away behind the scenes tweaking things like our brand logo. So, we thought it might be helpful to all of you who are in the process of designing your blog, website or new brand image, to be aware that your choice of colours can have an impact on how your brand is perceived.
Here is a handy infographic which will help you determine if the colours you choose reflect your brand and appeal to your target audience.