Gaining Press Coverage & Entering Awards

I posted some time ago about some of the additional benefits of applying for awards and doing well in them. Even if you don’t win the final prize, you can receive significant free press coverage from even just being nominated.

Social Media Awards 2012I was delighted that this blog and my Garrendenny Lane blog are both on the shortlist for the ‘Best Blog of a Business’ for this year’s social media awards. It was a nice surprise to hear my business name and blog mentioned last week on the local radio KCLR 96FM‘s business show and within clips during the week – both for the nomination status and then again this morning for the shortlisted status.  Not only are people in the locality hearing the business name but they are hearing it in relation to awards. My aunt even rang my mum this morning, thinking I had won the award!

Entering awards isn’t just about the added press coverage though, it’s also about the buzz you receive when you know that somebody out there has judged your work, had judged your company and given it merit. When you work hard at something and take pride in it, it is wonderful to have it recognised.

What is wonderful too is that 5 members of the KLCK Bloggers Network have been shortlisted, they include the 2 blogs mentioned above, Sage Ireland by Beatrice Whelan, Spiderworking by Amanda Webb and Greenside Up by Dee Sewell who we featured in last week’s ‘Blogging for Success’ series here.  There are 13 blogs shortlisted and there will probably be 4 or 5 in the finals. Fingers crossed, we’ll have a KLCK blogger in the final and we’ll all be buzzing! 🙂

Can you think of any other benefits besides the buzz and the free press coverage?

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About Lorna

I'm a copywriter and social media consultant at, I teach social media online at and my personal blog Irish Farmerette recounts stories about life on a dairy farm in rural Ireland.

6 responses to “Gaining Press Coverage & Entering Awards”

  1. speltforchoiceblog says :

    Congratulations again Lorna on all the nominations. Keeping my fingers crossed for all of you. Wouldn’t it be great if you all got in. If you are all coming to the events in Dublin I’ll have to go and join in the fun (if I’m left in!). You all put great work into social media – hopefully this is the year you all get amply rewarded for all the efforts. Best of Luck

    • Lorna says :

      Thank you Marian, fingers crossed tightly for this week. It’ll be a great night at the Social media awards, some of us are definitely going and we’d love if more KLCKers came along too, especially if any of us are in the final selection.

  2. Marie Ennis-O'Connor (@JBBC) says :

    Awards are a great way for blogs to establish their credibility – something that helps them stand out in a competitive market

    • Lorna says :

      I agree Marie and for all businesses too, it gives them kudos and credibility and you’re right, it gives them something to make them stand out above the crowd too, cheers Lorna 🙂

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