Archive | Pinterest RSS for this section

Pinterest Explained

Have you decided that it has become a case of ‘if you can’t beat them, join them’ with regard to Pinterest but you’re a tad baffled by it?  Here’s an explanation of many of the Pinterest terminology.

Pin – A pin is a picture that is ‘pinned’ to pinterest.  When you decide to ‘pin’ a picture to Pinterest from your website or another website, you will be asked to choose a pinboard to post it into, and to write a descriptor.

Pinterest Board – a board is a virtual pinboard, resembling a scrapbook. You can ‘pin’ as many pictures as you like onto a relevant board and you can create as many boards as you like.  Popular titles for boards include ‘My Dream Kitchen’, ‘My Wedding’, ‘For My Home’ and ‘Recipes’.  You can pin as many pictures as you like to each board.

Pinterest Boards

Repin – to repin means that somebody pins a pin that they see on pinterest – partly to share it so their followers can see it and partly because they want to include it on their boards.  A pin can always be linked back to its original source by clicking on it. When you repin, you can change the descriptor of the pin if you wish.

Like – Liking a pin means that it isn’t added to your boards or your collection of pins but it will show on your profile as one of your ‘liked’ pins. The originator of the pin will receive a notifcation that you have liked it.

Comment – As with so many other social media tools, one can comment on other pins. However, very little time is spent doing this. People tend to either like or repins pins they like, rather than commenting. Hence, is pinterest going to be the place to develop relationships? Time will tell if this changes.

Following – You can follow all of another pinner’s boards or you can choose to follow selected boards.  Following all means that you will see new boards as and when that pinner creates them.

Because my boards are set up in my personal name rather than for each business, my boards tend to be a mixture of social media, interior design and farming along with other things I like so I have noticed people following selected boards rather than selecting ‘follow all’.

You can unfollow someone and they won’t be notified. When you follow someone, they will receive an email showing a number of your pins to encourage them to follow you back.

Sharing to Facebook and Twitter – note that you can choose to have your pins coming through to facebook but that it is to your personal facebook page, not your business page.  I tend to let the very occasional pin go to my facebook page, however, I let all of my pins and repins update my twitter stream, being careful to do so ‘little and often’.

Sharing a pin with another user – if you want to bring a pin to another pinner’s attention, you can comment on the pin and by using the @ symbol with the pinner’s username (you need to be following that pinner) , that person will be alerted to your comment and hence, the pin.

Sharing a board – you can share a board with other users so that they can also pin to that board and it will also show up on their page of boards. (See our post on how to share a board)

If you have any questions on pinterest,  leave  a question in the comment box. You can follow Marie on pinterest here and Lorna here.

Is Pinterest Right For Your Business?

Is Pinterest becoming King of the social media platforms?

Have you seen reports that pinterest is surpassing other social media platforms, including facebook, for driving traffic to various websites? Indeed, on checking my own google analytics last week, I discovered that traffic from Pinterest had surpassed that from Facebook for the first time, and not only were more people visiting but the bounce rate was lower, they were staying on the website for longer and they were looking at more pages. Of course, the next step is to put aside time to set up funnels for my Google Analytics to see if the traffic from Pinterest is resulting in sales (See CGOnline Marketing’s post on how to set up a funnel).

Are you wondering if Pinterest is right for your business?

Repinly will help you to determine this.  You can check out the most popular pinners and see if you can emulate their success, read the statistics on the most popular categories  and perhaps it is of no surprise that Food and Drink is the most popular in terms of pins, with its most popular pin of fish cakes coming in at 1,516 repins.  Home Decor is the most popular category for boards.  You can even find out your own pinterest score (Mine is 26 out of 100).

Most Popular Categories on Pinterest

How can you use repinly effectively?  It will give you pointers regarding how to create popular pins and how to gain comments, likes and repins.  Of the Food and Drink category, the top pin with 1,516 repins may seem like a very high number of repins to reach but if you look further down the page, #16 has 53 repins, a relatively small number in comparison (at the time of my search).  Having a pin repinned by one of the most popular pinners would certainly be an excellent method for your picture to go viral.

How Users Spend their Time on Pinterest

80% of pins on pinterest are repins, this is an interesting statistic especially when compared to the statistic that only 1.4% of tweets are retweets. It certainly demonstrates the high possibility of pins going viral. What is interesting is that while people repin or like a picture to show that they like it and wish to share it, they don’t spend much time commenting.  I have to admit I rarely comment on pins – but perhaps we need to be doing more of this in order to build relationships on pinterest.

Popular Categories on Pinterest

See the above table for the most popular categories – this also shows that it is important to categorise your boards appropriately.  I was surprised the ‘Food and Drink’ was so low on the list considering the popularity of any pins related to food and drink.

Repinly is an interesting tool particularly if you love statistics but it is also interesting to see the most popular pins and wonder sometimes just what has made them so popular!

Are you on pinterest yet? If you have any questions, do ask them in the comment box below. You can follow me on pinterest here.

Pinterest: SEO Benefits of Naming Photographs

You have probably heard of the SEO benefits of naming your photographs properly for your blog or website. With the increased use of Pinterest, it makes even more sense to name your photographs effectively.

Pinterest

If you hover your mouse over a photograph, the name of the photograph appears.  All too often, the name of the photograph is something like 04578373.jpg or IMG9873.jpg.  Google cannot read images, hence each one of your pictures should have a name that includes your keyword.  For example, If you wish to sell your recipe book, your photograph of brown bread should be named brown bread recipe. Every photograph should have a relevant name and yes, it does take time to rename them.

It is also a good idea to name the photograph in the title and ‘alt tag’ part of uploading your photograph to your blog. (See our post on how to upload a photograph to your blog)  The Alternate Tag is the keyphrase that displays when someone hovers over the photo.

There are now other benefits to naming your photographs properly. More and more people are using pinterest, they are either pinning photographs by having the ‘pin it’ button on the top of their screen or they can use the ‘pin it’ button on your blog post if you have installed a plugin (see my ‘pin it’ button at the top of each Garrendenny Lane blog post).

Pinterest Tips

When they pin your photograph, the name you gave that photograph in your Alt Tag will show up in the description for the pin – this means that unless the pinner changes it, your keyword within your description will remain with the photograph. If you have used a well optimised keyword, it should show up in searches and receive repins and hence, drive more traffic back to your website.

Pinterest on Twitter

If the pinner has their account linked to twitter or chooses to tweet the pin, that description will also be tweeted with the link.  I’ve noticed that most people tend to leave the description, adding their own opinion to it such as ‘Love this’ or ‘ perfect for my child’s bedroom’ etc.

Remember that the description doesn’t just have to be factual, it can be a compelling description too.

We are planning to teach various courses on pinterest in the autumn so do let us know if you’d be interested and we’ll post up the details once we have the dates.  I will be presenting on the topic of pinterest at our next KLCK bloggers network meeting in Kilkenny on 9th July if you would like to come along.

Find It Friday: Pinterest

For this week’s Find It Friday post, we were asked a question about pinterest from Racquele:  Should I set up a specific board for each of my Pinterest categories (e.g. ‘My tutorials’ and ‘My Fabric Boxes’).  Am I being dishonest if I pin my products amongst other pictures in more general boards as people wouldn’t know some of the items are mine?

Pinterest

Pinterest Boards

Tips For Your Pinterest Boards

  1. Try to ensure that each board name contains a popular keyword that people may search for. For example, ‘my fabric boxes’ is fine as other pinners may be looking for ‘fabric’, ‘boxes’, or ‘fabric boxes’ and your board and pins should then show up in searches.  ‘My tutorials’ is too vague – you need to explain what the tutorials are about e.g. ‘My  Sewing Tutorials’. ‘Sewing’ may also be a popular search term which would lead to your products being found and repinned.
  2. Set up as many boards as are appropriate but ensure that you have a number of pins in each one. Don’t have boards that are empty.
  3. See if some of the most popular board names would fit your boards. For example, according to the infographic we posted yesterday, two of the most popular board names are ‘For the Home’ and ‘Products I Love’.
  4. Remember to re-arrange your boards for variety and don’t forget to move those out-of-season boards to the bottom of the page. See ‘How to Re-arrange your Pinterest Boards‘.
  5. Pinterest has many benefits for your business from increasing brand awareness to significant SEO advantages.  With many people spending more time on Pinterest than any of the other social media platforms, it is certainly worth spending time on getting it right and maximising the benefits for your business.  Pinterest traffic to my online shop surpassed that of Facebook for the first time this month – time will tell if sales from Pinterest surpass those from Facebook.

Are you being dishonest by mixing your own products with others?

Not at all.  You can make it clear that the products are yours by describing them as such in the descriptor or by putting them in boards with an appropriate title, e.g. ‘My Craft Ideas’.  For example, on my pinterest account, I have a board that is named ‘Garrendenny Lane Products’ and it is evident they are products from my online shop.  I also have a board named ‘Wallpapers I Love’ and these are a mixture between wallpapers I stock and others I like. However, I think it is evident from my collection of boards that I have two businesses and my total of 59 boards reflect my products, my services as well as other areas of my life and my interests.
True pinners pin products they like as well as their own products but you are not being dishonest by mixing them up.  What is ‘bad pinterest practice‘ is pinning only your own products and it is very unlikely that you will get many repins or followers as a result unless you are already a hugely successful brand.
Pinning is about sharing and as long as you remember that, you won’t go wrong.

Would you like to attend a course on pinterest?

We will be putting in tenders to teach courses on pinterest and are hoping to gauge interest for same by posting a poll on our facebook page. We are also wondering if people would be interested in attending a webinar taught by Marie and I. We’d really appreciate if you could answer the questions on our poll or leave any comments in the box below.

Hope you all have a lovely weekend and that the sun shines 🙂

Lorna

Why your business should be on Pinterest (Infographic)

Should your business be on Pinterest? If women influence your target market, then you really should be leveraging Pinterest for your marking efforts.

Check out this Pinterest infographic which shares the data from a BlogHer survey which found that women trust Pinterest more than any other site. If you are interested in learning more about marketing with Pinterest, take our Facebook poll to help us determine how best we can help you.

Read More On  Pinterest For Business 

Using Pinterest for Business: How To Share Boards

It is Friday Find It time again (and this week, there’s a ‘thank crunchie it’s Friday’ vibe going on too – it’s been a brilliant albeit exhausting week!)

Today’s question is from Deirdre who emailed us to ask us a question about Pinterest:

You say you can allow others to pin to your boards – can you allow anyone to pin to your boards or do you have to name them? I’ve looked around Pinterest and can’t find an answer so thought I’d ask you.

Pinterest have changed it ever so slightly since they last put up their instructions on this.

You have to be following at least one board of a a potential contributor to your boards so not only do you have to name the contributors but you have to be following them as a ‘follow all’ or at least one of their boards.

How to share boards on pinterest

Once you click ‘edit board’ a page comes up where you can change your categories or add more description. You can also decide if you, as the creator, want to be the only contributor or if you wish to invite others to contribute. Once you start to type their name, suggestions for contributors will appear, for example, I started typing MAR and all the Maries, Marias and Marians I follow popped up.

An invitation is sent to all the people you add to the board and they will receive an email advising them of this. Once they accept the invitation, you will receive an email so you’ll get a idea of the response.  Don’t spam people on this – only invite those you know are interested in this board.

Once someone is a contributor to that board, they can then invite other contributors so it can spread and your board can become very popular.

What does this mean for business? Businesses can still create a board that can be shared, hence forming a community and showing interest in your customers. For example, I have just started a board called ‘Decorating Stories – Before and After’ and am asking people to contribute their before and after decorating photos to it and I will let you know how it goes. The difficulty is that there would already have to be a relationship there for you to know their name and have a follow in place but this would be a wonderful way to build on a relationship. The trick is to keep an eye on the board and comment on those pins that are added.

If you would like to become a contributor to my ‘Decorating Stories – Before and After Pictures’ board, do let me know and I’ll follow you and add you as a contributor.

I’m sure that a few months ago people could contribute to other boards if the box ‘Me and contributors’ was ticked and I’d imagine they have changed it to only allow named contributors in order to prevent spamming as pinterest has become so busy.

How To Get More Pins and Repins On Pinterest [Infographic]

Dan Zarrella of HubSpot has put together this infographic on how to get more “pins” on your Pinterest account. Not surprisingly design images are the most repinned content, but more surprisingly taller images are more repinable ( because pinterest pulls images down to a specified width, you can get more attention with taller pins).

I’ve noticed that infographics (taller images) are very popular repins – indeed very popular throughout websites and blogs – and I mentioned creating infographics as a blogging strategy to be considered at the launch of Write on Track at KLCK Bloggers Network on Monday evening.

So, if you are interested in learning more, tune in for tomorrow’s regular Find It Friday slot where I will be answering the question – how do I create an infographic for my blog?

Image

The who, what, where and when of Pinterest (Infographic)

Infographics are a quick way to present information at a glance and so it is with this latest infographic from maximyser on Pinterest use

Not all of this graphic may be of interest to you – it’s heavily US brand focused – but it will give you a clear sense of what kind of audience Pinterest markets to and how people are using this platform-du-jour.  It also provides some good advice on how to use Pinterest effectively to spread the work about your website or blog.

Why You Should Re-Arrange Your Pinterest Boards

Pinterest have just redesigned their pages and it is most noticeable (for now anyway, perhaps they are changing the pages one at a time) on the ‘Boards’ pages.  Your most recent pinned picture is larger than the others with 4 others displayed underneath and pinners can also see the total number of pins within each board.

What is important is that you re-arrange your boards regularly. I have seen pages with a ‘Christmas’ board still at the top – this doesn’t reflect well on your pinning ability nor your pinning kudos. If you are including some business boards within your account, it is all the more important that you re-arrange them regularly.

To rearrange your boards – go to the top right of the home pinterest page once you have logged in, where your avatar and name are, click on the arrow and a dropdown menu will open, just click boards and your Boards page will open.

I had St Patrick’s Day and Mother’s Day boards at the top of my ‘Boards’ page and as those dates have just passed (Mother’s Day was today in Ireland and the UK – but I must remember to raise its profile again closer to the US Mother’s Day in May), I decided to move them to the bottom of my page.

Simply click on the little icon as indicated by the red arrow in this graphic. Then click on each board that you wish to move and drag it to the place you wish to place it.  I have to say it is much easier to move boards around within this new design.

Once you have moved the boards around, don’t forget to click the red tick box to save them or you will have lost your work.

We recently wrote a number of blog posts on pinterest so do check them out if you have any queries or ask us a question in the comment box below. Are you pinning yet? Is it proving good for your business? Are you enjoying it?