How to buffer your social media updates
I recently starting using the Buffer tool for my Twitter updates. Buffer is a scheduling tool for Facebook and Twitter, (they have recently added LinkedIN) which lets you pre-programme times for your updates to be posted. I think it is one of the easiest and most effective time-saving social media tools for small businesses, and I encourage you to give it a try.
How much does it cost?
There are three pricing plans with Buffer, but as I have just started using it I am happy to go with the free plan for now. This allows me to add 10 updates to my Buffer, 1 Twitter, 1 Facebook and 1 LinkedIN account. The paid plans extend the number of updates and accounts you can add.
You can gain valuable insight with Buffer analytics into how many times you have been retweeted and how many people conceivably see your updates.
Scheduling vs Automation
I would emphasize that I use Buffer to schedule my updates, not automate them. I am no fan of automation, but I am a great believer in scheduling, especially as is the case for one of my social media accounts, your audience is global.
It’s very simple to use. You just type in your update and Buffer automatically schedules it to go out at a time that your audience is most engaged. You can easily change the times to suit yourself if your prefer.
I choose not to add Facebook to my Buffer account, as what I tweet and add to LinkedIN are different from my Facebook updates. Again I would caution you not to fall into the automation trap, but consider which of the platforms you would gain most from pre-scheduling.