Welcome to the Stream

I am a sucker for content curation and news aggregate sites, so I am curious to see what Bottlenose can offer. It is billed as “a real-time discovery engine for the social web.”

This section on their website caught my eye…

Welcome to the Stream

We are in a new era of the Internet. It’s not about static Web pages anymore, it’s about social networks, messages, conversations, and constantly flowing data. We call this the Stream.

As the Stream has emerged, the driving force of online attention has shifted from search to discovery, and from the Web to social networks. But social networks have also become increasingly noisy; it’s getting harder to find the good stuff in all the chatter.

How do we make sense of this new landscape? How do we filter signal from noise in the Stream?

Search engines are not the solution. They index the past, not the present. They’re great for finding Web pages, but no match for the real-time social Stream. We need a new approach: That’s where Bottlenose comes in.

Bottlenose is not a search engine, it’s a discovery engine. It scans the present, not the past. It makes sense of what’s happening now, and helps you discover what’s important.

Use Bottlenose to spot real-time trends, track interests, and dive in where and when you want to. Stop drowning in the stream and start surfing it!

Wondering how this would work for you?

I tried it out this morning, using small business blogs as a search term (see image above) and I was pleasantly surprised at the result. I like the visual aspect of the interface –  it shows you a live streaming view of what people are talking about online right now. It also gives you insights and analytics into what’s behind the trends and who is influencing the conversation

How do you get started?

• It’s easy. Just visit Bottlenose and search for topics that you want to track. No registration is necessary.
• But if you connect your social networks, you also get a personalized dashboard for tracking trends, news and interests around you.

Let us know if you do decide to try it out!

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