Pinterest for Business?

Have you heard of Pinterest? If your business is in any way related to retail / food / photography / interiors / architecture / knitting /hairdressing – indeed, if it is related to anything that you can take photographs of and find other photographs of on the internet, then Pinterest could be extremely useful for your business and will help to drive traffic to your website.

What is Pinterest?

Pinterest is an online virtual scrapbook or pinboard and the beauty is you can have as many pinboards as you like and you can share them with other people.  See  our previous post for an explanation of how to set up Pinterest and how to ‘pin’ pictures on it.

How will it boost my business?

  • Pinterest is a little like an online ‘word of mouth’. People can pin pictures they like from websites and blogs (there will be a post on copyright issues regarding this coming up tomorrow) and they can repin pictures they like on other people’s boards.
  • According to Hubspot, Pinterest is turning more browsers into buyers than other social media tools.
  • Pinterest is a wonderful tool for any creative business to showcase their voice through images.
  • Pinterest allows you to send visual messages about your business – be it product or service.
  • Companies such as Etsy have had huge success with pinterest driving thousands and thousands of people to their site. Etsy has over 45,000 followers on its pinterest account.
  • People can search for terms such as ‘bridesmaid shoes’, ‘Christmas’, ‘Wedding dresses’, ‘curtains’, ‘wallpaper’, so you do need to take care when naming your boards and describing each picture.  It could be a good idea to use the keyword analysis tool to optimise your pictures.  However, you can see how the possibilities of getting your product passed around as ‘repinning’ can really help to get the word out there.
  • Each pin works as a link to your site so will count as a backlink.  Each pin from your site should continually carry the source, ie your website, and if others embed the picture into their blog post, it will show the source as well as link to it if the picture is clicked upon.
  • It is proving to be addictive! Women aged 25-44 are the most popular users but with the growth in infographics, more men seem to be partaking in it.  One week recorded 11 million hits – a phenomenal amount for what is a relatively new media platform.
  • It is shareable.  It can link with your website, facebook and twitter. At the moment, it will show on people’s personal profiles on facebook (not business pages) so friends can see their pins and their activity.  You can also link it to your twitter profile which can be a business one so each time you pin a picture, a tweet will be sent out.
  • Pinterest can indicate trends or the success of new products. Repins may suggest how popular a product might become.
  • Infographics are becoming very popular too so you can create a visual image of any company or industry data and share it by pinning.

How do I join?

You can apply to Pinterest to join and this can take a little while. Invitations mean that you can start pinning straight away so if you would like an invite, do leave a comment below and we will email you one.

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About Lorna

I'm a copywriter and social media consultant at, I teach social media online at and my personal blog Irish Farmerette recounts stories about life on a dairy farm in rural Ireland.

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